A really good site to read regularly is “The Biz of Baseball”. It talks about well.. business related issues to baseball. Anyway, this morning I noticed an article about the Rangers, specifically about the “You could use some baseball” ad campaign.
I wrote about this some time ago – the ads are generally funny, and reflect little “moments” we have when we realize that our entertainment choices aren’t great. The only one that’s a little bit of an eyebrow raiser is the one I talked about back in February about “First base has nothing to do with kissing”. Explaining that to a small kid could be odd, but nothing to really get bent out of shape over. ;)
And unlike some people who take any opportunity to bitch about Tom Hicks, I wanted to say I liked the article a lot, and the ad campaign made me laugh, so yes. It worked. Although I don’t think it would make me attend any more games, no advertising would work on me in that regard. :)
Go read the article at bizofbaseball – it’s an enjoyable read.